An element that I like

As part of a task set we were asked to find an individuals work that inspired me and one web page/element that I liked to pursue our future project. Well I'm still looking for an individuals work its so hard to pick one when there are so many I admire but there has always been one website that I have always loved and I even used this site for my interview when I applied for the multimedia course.



Leo Burnett is an American based advertising agency but has become global and advertises and create logos for brands such as McDonalds, Fiat, Pirelli the list would be endless. The reason for choosing this site is because it is so up to date with the interactive aspects that viewers expect when viewing such sites.



Every part of the site has some source of interactive element from spinning logos to a drawing pencil. There is background commentary/music giving the users facts about the company. I feel that the element that catches my eye the most would be the main page when you enter the site.



The website has been updated since I last looked at it. It has more 3D elements and the detail that has been put into the design to give it a minimalistic look really works. They have made the name of the website into a 3D object making it the 'main base' of the site and when the user moves the cursor around the name the whole page spins showing the user different options in which they can click on, so the main page is a menu page.

This is something that I would like to try out one day obviously many people have worked on this site but when you see the results it really does show how good interactive elements are when used in a site.