Web analysis - Dreamworks

Dreamworks being what I personally think a Pixar competition was another example of what I call an animation website so I thought that this would be a good site to analyse. Another reason why I chose this site was because its completely opposite to the Pixar in the sense of it rather then being minimal its quite bold.

What does it look like?

Unlike the plain, clean background that the Pixar uses, Dreamworks have gone completely the opposite and used bright bold colours that is very eye-catching but
what I did notice was that the colour theme has stuck to the theme of the Dreamworks

logo colour, could this be what websites are trying to do? Like Pixar they have used the animations as the main source of imagery but Dreamworks site is a Flash based project and so rather then just a click website there are pop-up buttons, movies, sound etc all that can be very appealing to the a younger target audience as well as the older audience. It gives out a very 'animated' impression to it so I think that it is doing its job.

How easy is it to use?

The site is easy to navigate through clearly showing the pop-up menus. Each page has been clearly labelled telling the users exactly where they are being directed to, what

I like about the pages is that once you have entered the chosen page you have a sub menu which is the same as the main menu but its a bit more clearer however, some may find this confusing and may assume that its a new menu. Everything from telling you how to play a movie has been shown but I found this site very user friendly. A small glitch would be that some pages take some time to load and some file did not load but that may not be the web designers fault or it could just be Flash being complicated and trust me I am one to know about how Flash likes to pop up error messages.

How clearly is the content organised?

Like Pixar the content has been organised in a way that users can navigate easily through pages to find what they want but I've come to notice that the Dreamworks

website has a lot more elements to its site i.e. interactive page with games and widgets, online shop etc. It has everything that the Pixar site has but more, this could be good and bad, good because there are more elements to keep the user interested and bad because maybe having too much would confuse the user, they just want to find what they are looking for and move on.

Having looked at this site I am now drawn towards both sites. I like the simplicity of Pixar however I feel that Dreamworks have made there website a more upbeat and fun

site, adding the interactive elements will maybe keep the user interested. I am going to work with the colours a bit because I am stuck with the minimal look (like Pixar) I need to start thinking 'outside the box' and come up with more ideas and so that is what I intend to do next, colour is my main theme but I would like to try out text maybe create a new Pixar logo.