Thursday, 22 October 2009

Simulated Client project - Image idea

The copyright protection society is not a real company however we are to treat this as a real client. But what is a company without its own image? So I decided to start designing a logo for the company the main reason for this is because I want to give my work an image, make it stand out and for my final piece to look like a companies image.

Below is my first attempt of a logo and if any lecturers are readers I did not spend hours thinking up ideas because I know that this is not the main aspect of the project.

As you can see I made a very simple straight forward logo. I chose the colours yellow and black because they give out the image of hazard/dangerous/wrong. They are also two very bold and eye catching colours. As you can also see I have incorporated the 'copyright' sign as an eye, I was trying to reflect the idea of your eyes slowly getting more damaged (when staying on the computer for a long period of time).
I wanted to keep the logo quite simple but also quirky because of my chosen target audience, another reason why I kept this simple was because I took into consideration the production cost. If the company decided to create leaflets or my idea USB's then having a simple logo with minimal design and colour will be more cost effective. However I want my logo to relate to users that its about music and when looking through some of the other blogs I came across Kirsty's logo designs which gave me this new idea:

As you can see I have not change the initial logo just added some headphones and straight away I feel that I can relate this to a logo. I added the name under the image but this can change. I will show my ideas in the next tutorial but I feel that I may take a different approach to this project, rather then warning the users about the illegal user of file sharing I may try and guide them in the right direction i.e. links to legal sites, questions that they want to know, what copyright actually is etc.

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