Thursday, 22 January 2009

Restaurant Evaluations - Pizza Hut

When researching into restuarants I figured that it would be a good idea to look at the larger food chain as well as the smaller sole owner restuarants. So being that I have worked at this place for a number of years I figured that Pizza Hut would be the best place for this.

When you open the site you are immediately greeted by a simple design giving the user four options, all very user friendly and straight to the point which I feel is a good option becasue people who visit this site are looking for a specific option be it finding the nearest restaurant or just to browse the menu.

I selected the 'visit the restaurant' option because I wanted to see how they presented the restaurant and menu and I have to say I was pleasantly surprised. I greeted to a main page immediately advertising the range of offers that were being used at this moment in time. What I thought worked with this was having the strong image that was used, it gave me a good idea of what the food would look like.

The navigstion was kept at the top making it clear to the users. They have kept flash interaction to a minimum which I feel is a conscious descision because the site is already very bold from the strong colours used and the vast amount of pages on offer.

Even though I commented on how the site has alot of impact via the imagery I feel that they have used too much colour and fonts. When I selected the 'Menus and Deals' I saw at least six different fonts. Now from working there I know that Pizza hut aree trying to change there image to a more upper dining restaurant rather then just a take away shop and this website certainly isn't given out that look.

The website in general has improved a great amount since I last visited however they need to make it have a little lees impact as there is too much detail to take in making the site busy and not giving the impact that Pizza hut want.

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