The simple layout has been kept throughout the website, this is a conscious decision because with the layout, colours and font all combined immediately gives the restaurant a good impression. They have kept their contact details in a clear place (on main page) and what I like is that the website is trying to persuade potential customers to come to the restaurant by either reserving a table or, adding themselves to the mailing list having a mailing list I felt was a good idea because via the mailing list the restaurant can promote themselves through email.
A page that I have not yet seen on a restaurant site is a review page. I know from experience that I always read reviews to see what a place is like because its the opinion from past visitors.
A downfall which has been appearing in a number of different websites is that the menu is in a pdf format making the user have to move to another page, taking them away from the main page. When ever I get this option I always cancel the choice and avoid seeing the page but that also means that I won't see the menu content this could happen quite a lot to users and so, the users are not seeing the full website.
Overall this is the most sophisticated site that I have seen however having done this has limited the target audience, on the other hand the restaurant is based in London so they may have targeted the right target audience being where they are based.
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