When I first opened this site I was greeted by a bright and colourful advertisement, which I at first thought was very promising however it turned out to be a preloader. From the bright loading page I was sent to the main homepage; dull and grey it was completed different the introduction page.
I liked the general layout page however when I clicked on each page the colours would change, but only on some pages. I found the colour scheme very topsy turvy, some pages had a grey background with white text and others with yellow text, one page was purple and had no relation to the other site. I am unsure whether there is a hidden reason behind this colour scheme but personally I think it looks very unprofessional and quite messy.
They have used a standard font making easier for viewers with bad eye sight. If I was to change the layout of the sight then I would center it more. There is alot of blank space that swamps the main content; I feel that if the page was centered it would make the site generally more appealing.
A big negative about this site is the navigation. When clicking on the buttons and being sent to another page rather then scrolling down to view the information the user has to scroll across; this is more difficult to view because if the user wanted to read an article they have to continually scroll back and fourth. It does not look any neater or different and I would have preferred it if the text was a scroll down.
What this site reflects on is the artists work. This is what the main aim of exhibition sites is about. I like the way they have put examples of all of the artists work giving the viewers a taster of what the exhibition will hold.
Another part that I do like about this site is the archives. They have kept the archive page very simple, the user just has to click on the title to view the whole article. This idea is something that I would consider inputting into my designs for the goldfactory site.
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