Goldfactory - logo

When talking to Paul in our first client meeting we suggested rebranding the site such as the logo and, as he said that he was open to ideas I thought that I would have a little play around with the logo. As you can see the original logo above is very simple, I wanted to stick to this idea because I liked the look; below are some of my ideas that I thought could work well for a new logo.


For my first idea I did not want to change the logo much, I wasn't to keen on the block white square in the center but I wanted to find a way to keep the white within the logo. As you can see to the right I have created a white strip so rather then a plain square I have made the general layout a bit more symmetrical. What I found difficult about this design however was joining the 'G' with the blocks of colour. As you can see the letter 'F' I have been able to merge it with the top and bottom blocks of colour but I struggled to do this with the 'G' letter.


Because the first design attempt was unsuccessful with the 'G' I thought that I should try and focus on a shape that would work well with that letter; hence the circle shape. When I tried to keep the 'F' the same size it didn't look right so I minimised it so it would fit in the restraints of the circle. I liked the look of this idea however looking at the design now I think that I should have maybe centered the letters. I thought that having the letters positioned to the left would look more effective (making the curves look like they flow more) but I am not too keen on this now looking at it again.


I always had an idea of a factory whenever I heard the name 'Goldfactory' so I thought lets scrap the old logo and incorporate the ideas that I think of and I really like this idea when looking at others. I liked the idea of the 'F' being quite close to the letter 'G' so I tried merging them together and it looks good; I managed to find an image of a factory and stuck that on top of the 'F'. I think that it looks quite catchy as it is a simple design yet its quite querky because there is a 'Gold factory' incorporated into the design.


So I messed around with the logo shape, the font size and the illustration so I thought lets have ago with change the font. I had a little research around contemporary fonts but when looking for some I could not find any that really stood out so I chose the font that you can see to the left. Again a very simple design, I had to edit the letters to make the 'G' stand out more otherwise it looked more like the letter C. I like the look of how the letters flow well together, I think some may perceive the font as being quite messy but this is something that I could easily change.



Even though you cannot see in my above designs I did experiment with a range of colours but it seemed that none of the colours that I used worked as well as the original colour and so for that reason I am sticking to the original colour. I have started sketching some ideas out for the site image but I thought that I would experiment early with the logo just to add something to our group work.