Goldfactory "All that glitters is not sold"

As we have only just started this brief I thought that I would give everyone a brief intro on what 'Goldfactory' actually is. It is a site dedicated to the artists that go beyond the borders, creating cutting edge pieces of artwork.

From what I can see the website is aimed to "bring the cutting edge artists and the public together" What I don't see is the actual appeal of the website itself. When the user opens the site they are greeted by a very plain web site that shows very little art work, I did not know what it was until I searched the site. The site as a whole gives out no inclination that it is based around artists work.

Another part that I intend to look into more detail is what the difference is between the 'artists' and the 'research space artists' the site has no order; for example when the user scrolls down to the bottom of the page they are greeted to a second part of the site, which I believe to be blogs of the different entries that the research space artists have created. I like the links to the other artists pages as it gives the users more depth on what the artists are about.

The structure of the artists pages I think is user friendly and works to its need as the user simply navigates to the artists page and the information is provided including links to their own personal website, this is something that our group has to work on, I feel that having a structure to this website will really benefit the site; making it easier to use.

In my opinion the site needs a whole redesign, the main focuses would be on the general design (imagery, possible re-branding) and the structure (move the blog to a separate page) but I feel that the font and colour's should also be taken into consideration. I think that if the aim is to be appealing to the public then we need to design something that will appeal to them.

We still need to talk to the client as of yet but I feel that these are strong ideas that I can suggest to put forward.