Friday 7 December 2007

Leo Burnett

Whilst working on my interactive narrative I remembered back to my interview for this project and, the website that I presented and didn't realise until now just how relevant it is to the narrative I'm doing now.
The website is advertising the work of a graphic designer called 'Leo Burnett' Looking back now I realise that it was the audience interaction that caught my attention. As soon as you open the site you are greeted by a sketching pencil to which you have the option to do any sketch you. Not only that but the audience can decide where they want to go and what they want to see.



When I look at this site at a whole it is exactly the same as any other website that I have analsyed however when I look at this site it gives me the impression of being more flexible, it has a more easy flowing structure, some of the effects even look as though they have been used in flash (mouse rollover).
This is the type of website that I want to create and is another reason why I wanted to share it on my blog. To look at this site then the website is:

www.leoburnett.com

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