One of the main reasons why I chose this website was because it was the type of design that I would like to design for my next project. The user is opened to a bright and what I like to call ‘clean and open’ page containing four interactive boxes. The four boxes rotate around by the click of the arrow showing the user different images. I that the designers made a conscious decision of using a white background as this has brought out the bright colours that are confined within the boxes, by having the white background also enhances the image that Sony Bravia aimed to set (there TV have a high colour resolution) overall the layout is a basic yet powerful design and in my opinion is successful.
What I found was a positive point about this work was as soon as I opened the page instructions were show stating the user can use the arrow keys on the keyboard and the mouse to navigate around the page. Once in the page three icons also appeared in the right hand corner with the titles ‘help’, ‘main menu’ and ‘studio’ each one were helpful in there own way. Even though I found that the Sony Bravia webpage was very helpful I did have trouble with navigating. The instructions stated to hover over the box that you wanted to pick however when I done this, the boxes would not move to my selected choice. I feel that other users may experience this problem and its something that will prevent the users from using the webpage.
As soon as the user opens the web page they are immediately greeted with bright and vibrant colours, which is the product that the web page is trying to enhance. The main aim of the site is to let viewers get more detail about ‘Sony Bravia’ the product and the advertisements. I feel that the content of the site is relevant to the product but they have used a different approach to this. Rather then just showing the colours that ‘Sony Bravia’ produce they make the viewers get involved through the use of different interactive objects.
I have two views on how successful the interactive design elements were. In my opinion the webpage lacked sound which lost my interest for a bit however another view on why there was no sound was because one of the interactive objects was to create sound with the use of the objects. I chose a circle to play with, this circle object bounced off the interactive screen and every time it hits the screen it has a musical note. The user can drag the circle anywhere on the page and the tone of the musical note would change, letting the user create their own piece of sound, its strong interactivity and is personal to the user. A problem that occurred with this however was once I have chose the circle object I was unable to return to the page, with no help or directions on how to return to the previous page I had no choice but to move to another page. Having done this I could not find out what the other interactive objects was so I found this quite disappointing. Another interactive piece that this webpage had was users could create their own colours and add it to the colour wall that other users had already added their colours. This was a strong piece of audience interaction and relates to the web site. The audience are given the option to also view the ‘Sony Bravia’ adverts that are currently being show on TV and the making of the adverts. This keeps the audience aware of what the web site is about also gives the audience a ‘behind the scenes’ view of Sony. So when it comes to elements of interactions with the audience this ticks all the boxes.
The content of the website itself has been designed in a well-structured and organised way that users find easy to navigate through. Each separate interactive box contains different sets of information that would all relate to Sony Bravia but in different ways. What I like about the design is the simplicity, which makes it user friendly in my opinion.
On first impressions of the website I would think that Sony Bravia was a company that aims to produce high-resolution picture. This is mainly based from what I have stated in previous paragraphs, strong imagery, bright colours and the interactivity involving colours are pieces of evidence that backs my opinion. To me, the design shows that the company also likes to make strong impressions based on their advertisements, I feel this because there’s a whole separate page letting the audience view every Sony Bravia advert, the making of each advert and background information that helped created these advert i.e. music. Overall the website is a simple yet energetic site through the help of every interactive pieces and gives out a positive identity towards the company.
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